I certainly do not claim to be the most talented writer. But as I spend half my day drafting all sorts of documents from pitches to by-lined articles and ghost-written articles to annual reports and corporate brochures and of course press releases, I do have a perspective to share.
I think a piece of writing is like a piece of art. More often than not, the writer usually forms the finished picture in his or her head towards the beginning of the piece.
With this in mind, it therefore becomes difficult to have numerous people working on various sections of a document such as annual report where there should be a flowing theme from beginning to end.
Beyond the obvious variance in terminology and style, the text should weave consistent messages and perspective throughout.
It is difficult to bring the consistency and flow back into a story when it has been worked on by several parties.
That’s all I have to share today – nothing that meaty, just an opinion.
Filed under: Corporate
Interesting thought, I agree.