Are you trusted?

        I was looking over the results of the Edelman Trust Barometer, and while I shouldn’t promote a competitor, I think this report is quite interesting.  Although it points to people generally trusting all institutions more compared to 2010, what I find interesting is that the biggest increase in the level of [...]

The art of writing

I certainly do not claim to be the most talented writer. But as I spend half my day drafting all sorts of documents from pitches to by-lined articles and ghost-written articles to annual reports and corporate brochures and of course press releases, I do have a perspective to share. I think a piece of writing [...]

The seven keyholders to the Internet – a security concern in itself?

I was just reading an article on the seven keyholders to the Internet on the BBC website (link below).  With the increasing level of reliance we all have on the Internet, it is interesting that the ultimate on/off switch should be in the hands of just seven people. While the concept of no one individual [...]

David Wolf’s Lenovo’s Retreat Blog entry

I just wanted to point you towards a good article on Lenovo’s acquisition of IBM’s PC Division written by David Wolf…link at the bottom of this entry. There were two key fundamental benefits that Lenovo would gain from the deal – the first was obviously the $53 billion dollars of brand equity that was at their [...]

Some tips on executing effective CSR

——————————————————————————————————- I was on LinkedIN at the weekend and someone had asked how to execute an effective CSR campaign that addresses all stakeholders.  Actually I say CSR there, but in fact I prefer to use the term Corporate Citizenhip – in other words a company being a true member of the community. I intend to [...]