David Wolf’s Lenovo’s Retreat Blog entry

I just wanted to point you towards a good article on Lenovo’s acquisition of IBM’s PC Division written by David Wolf…link at the bottom of this entry.
There were two key fundamental benefits that Lenovo would gain from the deal – the first was obviously the $53 billion dollars of brand equity that was at their disposal [...]

Some tips on executing effective CSR

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I was on LinkedIN at the weekend and someone had asked how to execute an effective CSR campaign that addresses all stakeholders.  Actually I say CSR there, but in fact I prefer to use the term Corporate Citizenhip – in other words a company being a true member of the community.
I intend to write a [...]