I just wanted to point you towards a good article on Lenovo’s acquisition of IBM’s PC Division written by David Wolf…link at the bottom of this entry.
There were two key fundamental benefits that Lenovo would gain from the deal – the first was obviously the $53 billion dollars of brand equity that was at their disposal [...]
Filed under: Corporate, Technology | Tagged: Branding, David Wolf, IBM, Lenovo, LinkedIN, M&A, Silicon Hutong | Leave a Comment »
