Some tips on executing effective CSR

——————————————————————————————————- I was on LinkedIN at the weekend and someone had asked how to execute an effective CSR campaign that addresses all stakeholders.  Actually I say CSR there, but in fact I prefer to use the term Corporate Citizenhip – in other words a company being a true member of the community. I intend to [...]

HSBC – cool (or should that be hot) environmental/ CSR efforts

I am really impressed with HSBC’s efforts to reduce its impact on the environment by using the heat from its datacentre to heat a swimming pool.  This is a clear example of how a company can begin to offset its carbon footprint by merely looking at its current business operations.  This is what corporate citizenship [...]