BBC criticised over Mumbai Twitter coverage

I just read an entry in the Guardian’s PDA Digital Content Blog about the BBC’s use of Twitter, specifically highlighting the criticism the broadcaster has come under for using unsubstantiated citizen reports in its coverage of the Mumbai terror attacks.
Apparently a specific tweet is at the centre of discussion – the comment stated that the [...]

People now communicate differently, yet companies still seem reluctant to embrace new communications technologies

We have been empowered with a plethora of technologies that close the gap between employees, irrespective of geographical location.
Why then is there still such resistance from companies to embracing these new communications platforms (instant messaging, Twitter, and Skype etc)? After all it would even cut their telephone bill!
I believe it comes down to the need [...]